Ah, the internet. That place where we go to shop, pay bills, do work, research, connect with friends, and pretty much anything else you can think of. Here’s the thing about the web: it’s everything and everywhere. And when something is that ubiquitous in all aspect of life, you can’t expect to have full control. For better or worse, having an online presence comes with a level of unpredictability. And for brands and companies, if you want to get the benefits of having the unbelievably wide access the web provides you have to be prepared for the unexpected.