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What You Should Know about Landing Pages

By |2019-10-09T13:53:45+00:00October 8th, 2019|Digital Strategy, main story, Uncategorized|

What You Should Know about Landing Pages Marketers and designers alike often refer to “landing pages” when discussing websites and online advertising efforts. It’s one of those things that we’ve all heard about but remains a somewhat fuzzy concept. So today we’re talking about the essentials of landing pages and why [...]

Things to Think About in Your Communications Plan

By |2019-10-08T17:23:11+00:00October 4th, 2019|main story, Strategic Communications, Uncategorized|

Things to Think About in Your Communications Plan Goals, audience, content, timing, implementation, evaluation and iteration - Anthology Communication's President, Denise Kennedy, breaks down the basics of developing a communications plan and why you need one. https://youtu.be/YpPsjy5xdNI

Working with Creatives (If You’re Not One)

By |2019-10-08T17:28:26+00:00September 25th, 2019|Graphic Design, main story, Uncategorized|

Working with Creatives (If You're Not One) Thanks to Jen Moran, one of Anthology’s very talented creatives, for help on this! One of the hardest things for people in communications, marketing, PR and the adjacent fields is to learn how to successfully work with their design team, the “creatives.”  And if [...]

Marketing and Communications Make a Great Team, Just Like Me and Anthology

By |2019-09-06T20:13:23+00:00August 20th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Marketing and Communications Make a Great Team, Just Like Me and Anthology Hi, my name is Jess and I'm new to the Anthology team... Introducing yourself is always a weird experience. Say too much and you come across smug. Say too little and you seem guarded. So, when one of my [...]

De-mystifying PR Jargon

By |2019-09-06T17:56:36+00:00August 5th, 2019|main story, Strategic Communications, Trends, Uncategorized|

De-mystifying PR Jargon In Public Relations, as with any other profession, people talk in shorthand and expect you to learn the terms quickly. Here’s a quick guide to understanding the jargon that a communications team may sling your way. Heard When Building a Communications Plan Goal – A big idea you [...]