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Six Tips to Keep WFH Life from Devolving into WTF

By |2020-05-12T15:32:55+00:00May 12th, 2020|main story, Research, Trends, Uncategorized|

Six Tips to Keep WFH Life from Turning into WTF Are you working from home today? You are?! Driven by the COVID-19 pandemic, many businesses, when possible, have transitioned to teams working from home for the foreseeable future. The new “normal” has its own challenges, and right now there are a [...]

Anatomy of a Great Project Manager

By |2020-05-12T16:06:44+00:00May 12th, 2020|Finance, main story, Strategic Communications, Uncategorized|

Focus Groups or In-Depth Interviews? Generally speaking, project managers (PMs) are responsible for making sure a project is delivered on time, on budget and at (or exceeding) expectation. How a PM does this may look slightly different depending upon the industry, field,  and specific project. In our field - communications, public [...]

Social Media Basics: How to Use Hashtags

By |2020-04-06T15:11:08+00:00April 6th, 2020|Archive, Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Social Media Basics: How to Use Hashtags Let’s talk about hashtags. The hash symbol (#) - or pound sign - allows social media content to be tagged into relevant categories. The hashtag first appeared in 2007 on Twitter, and by 2013 some 75% of social users were using them. But what [...]

How To Facilitate Virtual Meetings

By |2020-03-18T12:52:58+00:00March 17th, 2020|Archive, main story, Research, Strategic Communications, Trends, Uncategorized|

How To Facilitate Virtual Meetings For the last 15 years, I have facilitated and moderated meetings – virtual meetings, in-person meetings, strategic planning, focus groups, listening sessions and many more.  I loathe meetings.  So, it’s a tad ironic that so much of our work starts with meetings.  But, I see value [...]

What do Girl Scouts, Starbucks, and GoPro have in Common?

By |2020-03-04T21:26:31+00:00March 4th, 2020|main story, Media & Stakeholder Outreach, Uncategorized|

What do Girl Scouts, Starbucks, and GoPro have in Common?  Partnerships, mashups and collaborations are essential to building successful brands and businesses, but it can be hard to find the right fit that allows both parties to attract attention and thrive. Since the driver is business growth, companies often look to [...]

Why Does Good Web Design Matter?

By |2020-02-17T17:20:22+00:00February 17th, 2020|Digital Strategy, Graphic Design, main story, Uncategorized|

Why Does Good Web Design Matter? Your website is like a mood ring - the colors you display say a lot about you. From the way we perceive color to the importance of tone and contrast for accessibility, the color and design choices on your website are a crucial part of [...]

Super Bowl Sunday is Game On for Integrated Marketing

By |2020-02-02T22:46:51+00:00January 30th, 2020|Content Development & Marketing, Digital Strategy, main story, Strategic Communications, Uncategorized|

Super Bowl Sunday is Game On for Integrated Marketing What time is it? Game time! Once upon a time, large ad teams would work diligently in their bubble, creating the perfect commercial for the biggest marketing and advertising day of the year…the Super Bowl. Yes, sports fans as much as it’s [...]

What You Should Know About SEO

By |2020-01-30T12:10:51+00:00January 7th, 2020|Digital Strategy, main story, Research, Trends, Uncategorized|

What You Should Know About SEO The New Year is a great time to put more thought into Search Engine Optimization (SEO) for your webiste. In this video we break down five things you need to know, including: What SEO is and why is it important What  you should do on [...]

Get on the Map with Google My Business

By |2020-01-02T15:25:10+00:00December 30th, 2019|Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Get on the Map with Google My Business  No matter what kind of business you run, there are certain things that you need to make sure to do. You can’t run a business without customers, and customers need to be able to contact you. Once upon a time, this meant getting [...]