/Uncategorized

What is Public Relations Anyway?

By |2019-03-21T11:22:44+00:00March 20th, 2019|Uncategorized|

What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]

You Aren’t Communicating To The General Public. Try a Persona!

By |2019-04-10T13:40:51+00:00March 20th, 2019|Uncategorized|

You Aren’t Communicating To The General Public.  Try a Persona! I say this a lot.  More than I think I should, but still.  It’s something I believe in and can sell.  Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]

Focus Groups or In-Depth Interviews?

By |2019-03-21T11:16:27+00:00March 20th, 2019|Uncategorized|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign.  Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]

10 years old and a barrel of…Authenticity

By |2019-03-21T11:32:59+00:00February 3rd, 2019|main story, Uncategorized|

10 years old and a barrel of…Authenticity As you’re reading this, Anthology Communications has turned 10, launched its new brand and new blog. As the owner of this company and the person who has treated it as her baby for ten years, I could be cliché and tell you how hard [...]