Workforce GPS

Research, Branding, Content Development, Graphic Design

The U.S. Department of Labor, Employment and Training Administration (DOLETA) Image of product
was looking to upgrade its existing web portal for workforce development professionals
to a more engaging website that would encourage conversation among users.  Anthology Communications worked as a subcontractor to develop a new brand, tagline and a host of new material and content designed to garner interest and excitement among stakeholders, current users, and new audiences.

Specifically, Anthology:

  • Developed a new logo, a tagline, graphics, and materials
  • Developed a communications plan for the launch of the brand that included stakeholder outreach and partner development
  • Developed content for various mediums – email marketing, blogs, articles and invites to drive traffic to the website
  • Developed social media for use by DOL and stakeholder organizations to alert the workforce community of new features and elements of the website
  • Produced a video highlighting aspects and features of the new site

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