The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]
You Aren’t Communicating To The General Public. Try a Persona! I say this a lot. More than I think I should, but still. It’s something I believe in and can sell. Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]
10 years old and a barrel of…Authenticity As you’re reading this, Anthology Communications has turned 10, launched its new brand and new blog. As the owner of this company and the person who has treated it as her baby for ten years, I could be cliché and tell you how hard [...]
