My Favorite Social Media Tools That Just Make Life Easier Mastering social media is not easy, so I collected some of my favorite social media tools that helped me master the impossible. Scheduling Once social media platforms started allowing users to schedule their content in advance, I hit a gold mine. [...]
Elections and TikTok and Misinformation, Oh My! These days, it feels like the election cycle never really ends. And similarly, the cycle of misinformation online is unending. Whether it’s low-stakes rumors about celebrities or very real conspiracies, most online platforms are full of misinformation. And with its explosion in popularity, TikTok [...]
Keeping Up With Your Resolutions Three months into the New Year, it’s time to reflect on how resolutions are going. Resolutions typically involve taking steps to improve aspects of your life. A common area that we all want to improve is our career. Did you make goals to grow [...]
The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]
Social Media Basics: How to Use Hashtags Let’s talk about hashtags. The hash symbol (#) - or pound sign - allows social media content to be tagged into relevant categories. The hashtag first appeared in 2007 on Twitter, and by 2013 some 75% of social users were using them. But what [...]
You don’t need to be a jack-of-all platforms online
Social Media Policy: What It Is and Why Your Company Needs One When you hear the word “policy” your eyes probably glaze over. You assume this is a worry for large organizations, not smaller outfits. But the reality is, every company with employees and an online presence needs to have a [...]
