/Tag: research

What is Public Relations Anyway?

By |2019-05-01T14:48:25+00:00March 20th, 2019|Strategic Communications, Trends|

What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]

You Aren’t Communicating To The General Public. Try a Persona!

By |2019-05-01T14:50:01+00:00March 20th, 2019|Content Development & Marketing, Research, Strategic Communications|

You Aren’t Communicating To The General Public.  Try a Persona! I say this a lot.  More than I think I should, but still.  It’s something I believe in and can sell.  Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]

Focus Groups or In-Depth Interviews?

By |2019-05-01T14:50:52+00:00March 20th, 2019|Research, Trends|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign.  Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]