research

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What is Public Relations Anyway?

By |2019-08-26T15:31:46+00:00March 20th, 2019|Strategic Communications, Trends|

What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]

You Aren’t Communicating To The General Public. Try a Persona!

By |2019-08-26T15:30:21+00:00March 20th, 2019|Content Development & Marketing, Research, Strategic Communications|

You Aren’t Communicating To The General Public.  Try a Persona! I say this a lot.  More than I think I should, but still.  It’s something I believe in and can sell.  Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]

Focus Groups or In-Depth Interviews?

By |2019-08-26T15:29:27+00:00March 20th, 2019|Research, Trends|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign.  Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]