A Month into Agency Life Hello! I am the latest acquisition to the Anthology team. My name is Tyler Simpson, and I come to Anthology after completing three years of in-house, non-profit communications. It's been a month into agency life, and I am settling nicely! Here are a few things to share [...]
Keeping Up With Your Resolutions Three months into the New Year, it’s time to reflect on how resolutions are going. Resolutions typically involve taking steps to improve aspects of your life. A common area that we all want to improve is our career. Did you make goals to grow [...]
The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]
We Need to Talk About Astroturfing Let me skip the predictions, anticipated trends, and wishes for the year and get down to business. Let’s talk about astroturfing. This is something that will need to be unpacked over a few posts, because the reality is, there is a lot to talk about. [...]
Super Bowl Sunday is Game On for Integrated Marketing What time is it? Game time! Once upon a time, large ad teams would work diligently in their bubble, creating the perfect commercial for the biggest marketing and advertising day of the year…the Super Bowl. Yes, sports fans as much as it’s [...]
What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]
