The Case for Thought Leadership

By |2022-06-08T13:17:40+00:00June 8th, 2022|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

The Case for Thought Leadership I’m not going to lie. It is a lot of work to make a thought-leadership communications strategy successful. But I’m a firm believer that it’s worth the effort, especially as a long-term strategy. Let me make my case . . . Let’s start with a definition [...]

Does your brand have multiple personalities? (and what to do about it)

By |2022-05-17T14:00:45+00:00May 17th, 2022|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Does your brand have multiple personalities? (and what to do about it) A brand personality assigns human emotions and personality traits to an overall brand. It is about how people read and identify with a brand overall. When audiences interact with a brand, they should get an immediate sense of the [...]

Change is Coming to Google Analytics

By |2022-05-11T15:02:27+00:00May 11th, 2022|Content Development & Marketing, Digital Strategy, main story, Media & Stakeholder Outreach, Uncategorized|

Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]

The Case for Astrology in Communications

By |2022-04-05T14:02:01+00:00March 14th, 2022|main story, Strategic Communications, Uncategorized|

The Case for Astrology in Communications Okay, stop rolling your eyes. I can feel it coming just based on the title of this. I’m going to try and keep this simple and practical. I’m not suggesting we start claiming we can tell the future or how to change your personality based [...]

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