Branding is not a tagline. And a tagline is not branding. When people hear the term “brand,” they often think it means a logo or tagline. However, a brand is more than a symbol or design. It’s nothing less than everything an organization says and does — the sum of its [...]
Does your brand have multiple personalities? (and what to do about it) A brand personality assigns human emotions and personality traits to an overall brand. It is about how people read and identify with a brand overall. When audiences interact with a brand, they should get an immediate sense of the [...]
You can’t control the internet. So stop trying and learn to work with it instead! Ah, the internet. That place where we go to shop, pay bills, do work, research, connect with friends, and pretty much anything else you can think of. Here’s the thing about the web: it’s everything and [...]
