De-mystifying PR Jargon

By |2019-09-06T17:56:36+00:00August 5th, 2019|main story, Strategic Communications, Trends, Uncategorized|

De-mystifying PR Jargon In Public Relations, as with any other profession, people talk in shorthand and expect you to learn the terms quickly. Here’s a quick guide to understanding the jargon that a communications team may sling your way. Heard When Building a Communications Plan Goal – A big idea you [...]

What is Public Relations Anyway?

By |2019-08-26T15:31:46+00:00March 20th, 2019|Strategic Communications, Trends|

What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]

Focus Groups or In-Depth Interviews?

By |2019-08-26T15:29:27+00:00March 20th, 2019|Research, Trends|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign.  Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]