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Six Tips to Keep WFH Life from Devolving into WTF

By |2020-05-12T15:32:55+00:00May 12th, 2020|main story, Research, Trends, Uncategorized|

Six Tips to Keep WFH Life from Turning into WTF Are you working from home today? You are?! Driven by the COVID-19 pandemic, many businesses, when possible, have transitioned to teams working from home for the foreseeable future. The new “normal” has its own challenges, and right now there are a [...]

How To Facilitate Virtual Meetings

By |2020-03-18T12:52:58+00:00March 17th, 2020|Archive, main story, Research, Strategic Communications, Trends, Uncategorized|

How To Facilitate Virtual Meetings For the last 15 years, I have facilitated and moderated meetings – virtual meetings, in-person meetings, strategic planning, focus groups, listening sessions and many more.  I loathe meetings.  So, it’s a tad ironic that so much of our work starts with meetings.  But, I see value [...]

What You Should Know About SEO

By |2020-01-30T12:10:51+00:00January 7th, 2020|Digital Strategy, main story, Research, Trends, Uncategorized|

What You Should Know About SEO The New Year is a great time to put more thought into Search Engine Optimization (SEO) for your webiste. In this video we break down five things you need to know, including: What SEO is and why is it important What  you should do on [...]

It’s Time for Everyone to Pay Attention to Web Accessibility

By |2019-11-22T15:48:30+00:00November 22nd, 2019|Content Development & Marketing, Digital Strategy, Graphic Design, main story, Trends, Uncategorized|

It’s Time for Everyone to Pay Attention to Web Accessibility Web accessibility is probably the most important online issue you haven’t heard about. The internet has made it easy for everyone to find information, shop, meet people, and so much more. But what if you couldn’t see your screen anymore? What [...]

De-mystifying PR Jargon

By |2019-09-06T17:56:36+00:00August 5th, 2019|main story, Strategic Communications, Trends, Uncategorized|

De-mystifying PR Jargon In Public Relations, as with any other profession, people talk in shorthand and expect you to learn the terms quickly. Here’s a quick guide to understanding the jargon that a communications team may sling your way. Heard When Building a Communications Plan Goal – A big idea you [...]

What is Public Relations Anyway?

By |2019-08-26T15:31:46+00:00March 20th, 2019|Strategic Communications, Trends|

What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]

Focus Groups or In-Depth Interviews?

By |2019-08-26T15:29:27+00:00March 20th, 2019|Research, Trends|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign.  Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]

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