BeReal with Me In the world of social media, new buzzy platforms pop up almost daily. And most fade away after a short stint of fame (or sometimes infamy). Vine, YikYak, even the father of modern social media (RIP MySpace) - social platforms come and go and most either fade away or get [...]
Keeping Up With Your Resolutions Three months into the New Year, it’s time to reflect on how resolutions are going. Resolutions typically involve taking steps to improve aspects of your life. A common area that we all want to improve is our career. Did you make goals to grow [...]
Six Tips to Keep WFH Life from Turning into WTF Are you working from home today? You are?! Driven by the COVID-19 pandemic, many businesses, when possible, have transitioned to teams working from home for the foreseeable future. The new “normal” has its own challenges, and right now there are a [...]
How To Facilitate Virtual Meetings For the last 15 years, I have facilitated and moderated meetings – virtual meetings, in-person meetings, strategic planning, focus groups, listening sessions and many more. I loathe meetings. So, it’s a tad ironic that so much of our work starts with meetings. But, I see value [...]
What You Should Know About SEO The New Year is a great time to put more thought into Search Engine Optimization (SEO) for your webiste. In this video we break down five things you need to know, including: What SEO is and why is it important What you should do on [...]
It’s Time for Everyone to Pay Attention to Web Accessibility Web accessibility is probably the most important online issue you haven’t heard about. The internet has made it easy for everyone to find information, shop, meet people, and so much more. But what if you couldn’t see your screen anymore? What [...]
De-mystifying PR Jargon In Public Relations, as with any other profession, people talk in shorthand and expect you to learn the terms quickly. Here’s a quick guide to understanding the jargon that a communications team may sling your way. Heard When Building a Communications Plan Goal – A big idea you [...]
What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]
Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign. Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]
