Does your brand have multiple personalities? (and what to do about it)

By |2022-05-17T14:00:45+00:00May 17th, 2022|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Does your brand have multiple personalities? (and what to do about it) A brand personality assigns human emotions and personality traits to an overall brand. It is about how people read and identify with a brand overall. When audiences interact with a brand, they should get an immediate sense of the [...]

Keeping Up With Your Resolutions

By |2022-03-16T16:30:39+00:00March 16th, 2022|Content Development & Marketing, main story, Strategic Communications, Trends, Uncategorized|

Keeping Up With Your Resolutions Three months into the New Year, it’s time to reflect on how resolutions are going. Resolutions typically involve taking steps to improve aspects of your life. A common area that we all want to improve is our career. Did you make goals to grow [...]

The Case for Astrology in Communications

By |2022-04-05T14:02:01+00:00March 14th, 2022|main story, Strategic Communications, Uncategorized|

The Case for Astrology in Communications Okay, stop rolling your eyes. I can feel it coming just based on the title of this. I’m going to try and keep this simple and practical. I’m not suggesting we start claiming we can tell the future or how to change your personality based [...]

The Thing About TikTok

By |2022-03-30T15:31:43+00:00March 14th, 2022|Content Development & Marketing, Digital Strategy, main story, Media & Stakeholder Outreach, Strategic Communications, Uncategorized|

The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]

Transitioning a Contract

By |2022-03-02T16:00:11+00:00February 22nd, 2022|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Transitioning a Contract Work and contracts end for a variety of reasons. Sometimes you know, sometimes you don’t. But when you do, take the time to make sure any outstanding work and projects are handed off deliberately. I don’t know about you, but I was taught to treat others as I [...]

We Need to Talk About Astroturfing

By |2021-02-10T20:37:11+00:00February 9th, 2021|Content Development & Marketing, main story, Strategic Communications|

We Need to Talk About Astroturfing Let me skip the predictions, anticipated trends, and wishes for the year and get down to business. Let’s talk about astroturfing. This is something that will need to be unpacked over a few posts, because the reality is, there is a lot to talk about. [...]

Anatomy of a Great Project Manager

By |2020-07-17T19:54:18+00:00May 12th, 2020|Finance, main story, Strategic Communications, Uncategorized|

Anatomy of a Great Project Manager Generally speaking, project managers (PMs) are responsible for making sure a project is delivered on time, on budget and at (or exceeding) expectation. How a PM does this may look slightly different depending upon the industry, field,  and specific project. In our field - communications, [...]

How To Facilitate Virtual Meetings

By |2020-03-18T12:52:58+00:00March 17th, 2020|Archive, main story, Research, Strategic Communications, Trends, Uncategorized|

How To Facilitate Virtual Meetings For the last 15 years, I have facilitated and moderated meetings – virtual meetings, in-person meetings, strategic planning, focus groups, listening sessions and many more.  I loathe meetings.  So, it’s a tad ironic that so much of our work starts with meetings.  But, I see value [...]

Super Bowl Sunday is Game On for Integrated Marketing

By |2020-02-02T22:46:51+00:00January 30th, 2020|Content Development & Marketing, Digital Strategy, main story, Strategic Communications, Uncategorized|

Super Bowl Sunday is Game On for Integrated Marketing What time is it? Game time! Once upon a time, large ad teams would work diligently in their bubble, creating the perfect commercial for the biggest marketing and advertising day of the year…the Super Bowl. Yes, sports fans as much as it’s [...]

Happy Holiday Event Planning!

By |2019-12-04T21:33:10+00:00December 4th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Happy Holiday Event Planning! Planning  for holiday events takes a lot of time and effort before "the most wonderful time of the year." To help make it easier, Anthology Communications' Kimmon Williams shares her experience. Watch as we give a few tips on planning, measuring success and setting expectations for day [...]

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