Strategic Communications

/Strategic Communications

Social Media Policy: What It Is and Why Your Company Needs One

By |2019-11-01T18:22:29+00:00November 1st, 2019|Digital Strategy, main story, Strategic Communications, Uncategorized|

Social Media Policy: What It Is and Why Your Company Needs One When you hear the word “policy” your eyes probably glaze over. You assume this is a worry for large organizations, not smaller outfits. But the reality is, every company with employees and an online presence needs to have a [...]

Things to Think About in Your Communications Plan

By |2019-10-08T17:23:11+00:00October 4th, 2019|main story, Strategic Communications, Uncategorized|

Things to Think About in Your Communications Plan Goals, audience, content, timing, implementation, evaluation and iteration - Anthology Communication's President, Denise Kennedy, breaks down the basics of developing a communications plan and why you need one. https://youtu.be/YpPsjy5xdNI

Marketing and Communications Make a Great Team, Just Like Me and Anthology

By |2019-09-06T20:13:23+00:00August 20th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Marketing and Communications Make a Great Team, Just Like Me and Anthology Hi, my name is Jess and I'm new to the Anthology team... Introducing yourself is always a weird experience. Say too much and you come across smug. Say too little and you seem guarded. So, when one of my [...]

De-mystifying PR Jargon

By |2019-09-06T17:56:36+00:00August 5th, 2019|main story, Strategic Communications, Trends, Uncategorized|

De-mystifying PR Jargon In Public Relations, as with any other profession, people talk in shorthand and expect you to learn the terms quickly. Here’s a quick guide to understanding the jargon that a communications team may sling your way. Heard When Building a Communications Plan Goal – A big idea you [...]

Rate Review Subscribe! Make Your CTAs Work

By |2019-07-15T23:42:06+00:00July 11th, 2019|Digital Strategy, main story, Strategic Communications|

Rate Review Subscribe! It’s easy to get so wrapped up in creating content that you forget to think about what comes after the content is posted. Whether you’re writing to inform, entertain or attract, ultimately you want your audience to engage, commit, connect or buy. Focus on your social media call [...]

The Basics of Crisis Communications

By |2019-08-26T15:33:31+00:00June 21st, 2019|main story, Media & Stakeholder Outreach, Strategic Communications|

The Basics of Crisis Communications We all have seen examples of companies that did not respond well during times of crisis, whether it is Boeing’s non-response to the 737 MAX safety issue or Samsung’s silence while their new Galaxy phones were catching fire. When companies’ crisis communications are done poorly, as [...]

Can your audience read that? 5 Quick Readability Strategies

By |2019-08-26T15:32:45+00:00May 29th, 2019|Content Development & Marketing, main story, Strategic Communications|

Can Your Audience Read That? Five strategies to write for the reader, not for you. The best business writing needs to stay as simple and straightforward as possible. This maximizes clarity and reduces the possibility of the audience misunderstanding your writing or even worse, ignoring your writing. Simple writing is a [...]

What is Public Relations Anyway?

By |2019-08-26T15:31:46+00:00March 20th, 2019|Strategic Communications, Trends|

What is Public Relations Anyway? When I graduated from college, with my degree in journalism and public relations I had a cursory knowledge of marketing and advertising. Don’t get me wrong; I had a strong fundamental writing degree, understood PR and was acutely aware of brands and advertising as a hobby [...]

You Aren’t Communicating To The General Public. Try a Persona!

By |2019-08-26T15:30:21+00:00March 20th, 2019|Content Development & Marketing, Research, Strategic Communications|

You Aren’t Communicating To The General Public.  Try a Persona! I say this a lot.  More than I think I should, but still.  It’s something I believe in and can sell.  Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]

10 years old and a barrel of…Authenticity

By |2019-08-26T15:28:34+00:00February 3rd, 2019|Strategic Communications|

10 years old and a barrel of…Authenticity As you’re reading this, Anthology Communications has turned 10, launched its new brand and new blog. As the owner of this company and the person who has treated it as her baby for ten years, I could be cliché and tell you how hard [...]