Strategic Communications

/Strategic Communications

Anatomy of a Great Project Manager

By |2020-05-12T16:06:44+00:00May 12th, 2020|Finance, main story, Strategic Communications, Uncategorized|

Focus Groups or In-Depth Interviews? Generally speaking, project managers (PMs) are responsible for making sure a project is delivered on time, on budget and at (or exceeding) expectation. How a PM does this may look slightly different depending upon the industry, field,  and specific project. In our field - communications, public [...]

How To Facilitate Virtual Meetings

By |2020-03-18T12:52:58+00:00March 17th, 2020|Archive, main story, Research, Strategic Communications, Trends, Uncategorized|

How To Facilitate Virtual Meetings For the last 15 years, I have facilitated and moderated meetings – virtual meetings, in-person meetings, strategic planning, focus groups, listening sessions and many more.  I loathe meetings.  So, it’s a tad ironic that so much of our work starts with meetings.  But, I see value [...]

Super Bowl Sunday is Game On for Integrated Marketing

By |2020-02-02T22:46:51+00:00January 30th, 2020|Content Development & Marketing, Digital Strategy, main story, Strategic Communications, Uncategorized|

Super Bowl Sunday is Game On for Integrated Marketing What time is it? Game time! Once upon a time, large ad teams would work diligently in their bubble, creating the perfect commercial for the biggest marketing and advertising day of the year…the Super Bowl. Yes, sports fans as much as it’s [...]

Happy Holiday Event Planning!

By |2019-12-04T21:33:10+00:00December 4th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Happy Holiday Event Planning! Planning  for holiday events takes a lot of time and effort before "the most wonderful time of the year." To help make it easier, Anthology Communications' Kimmon Williams shares her experience. Watch as we give a few tips on planning, measuring success and setting expectations for day [...]

Social Media Policy: What It Is and Why Your Company Needs One

By |2019-11-01T18:22:29+00:00November 1st, 2019|Digital Strategy, main story, Strategic Communications, Uncategorized|

Social Media Policy: What It Is and Why Your Company Needs One When you hear the word “policy” your eyes probably glaze over. You assume this is a worry for large organizations, not smaller outfits. But the reality is, every company with employees and an online presence needs to have a [...]

Things to Think About in Your Communications Plan

By |2019-11-25T16:28:51+00:00October 4th, 2019|main story, Strategic Communications, Uncategorized|

Things to Think About in Your Communications Plan Goals, audience, content, timing, implementation, evaluation and iteration - Anthology Communication's President, Denise Kennedy, breaks down the basics of developing a communications plan and why you need one. https://youtu.be/YpPsjy5xdNI

Marketing and Communications Make a Great Team, Just Like Me and Anthology

By |2019-09-06T20:13:23+00:00August 20th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Marketing and Communications Make a Great Team, Just Like Me and Anthology Hi, my name is Jess and I'm new to the Anthology team... Introducing yourself is always a weird experience. Say too much and you come across smug. Say too little and you seem guarded. So, when one of my [...]

De-mystifying PR Jargon

By |2019-09-06T17:56:36+00:00August 5th, 2019|main story, Strategic Communications, Trends, Uncategorized|

De-mystifying PR Jargon In Public Relations, as with any other profession, people talk in shorthand and expect you to learn the terms quickly. Here’s a quick guide to understanding the jargon that a communications team may sling your way. Heard When Building a Communications Plan Goal – A big idea you [...]

Rate Review Subscribe! Make Your CTAs Work

By |2019-07-15T23:42:06+00:00July 11th, 2019|Digital Strategy, main story, Strategic Communications|

Rate Review Subscribe! It’s easy to get so wrapped up in creating content that you forget to think about what comes after the content is posted. Whether you’re writing to inform, entertain or attract, ultimately you want your audience to engage, commit, connect or buy. Focus on your social media call [...]

The Basics of Crisis Communications

By |2019-08-26T15:33:31+00:00June 21st, 2019|main story, Media & Stakeholder Outreach, Strategic Communications|

The Basics of Crisis Communications We all have seen examples of companies that did not respond well during times of crisis, whether it is Boeing’s non-response to the 737 MAX safety issue or Samsung’s silence while their new Galaxy phones were catching fire. When companies’ crisis communications are done poorly, as [...]