Research

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Six Tips to Keep WFH Life from Devolving into WTF

By |2020-05-12T15:32:55+00:00May 12th, 2020|main story, Research, Trends, Uncategorized|

Six Tips to Keep WFH Life from Turning into WTF Are you working from home today? You are?! Driven by the COVID-19 pandemic, many businesses, when possible, have transitioned to teams working from home for the foreseeable future. The new “normal” has its own challenges, and right now there are a [...]

How To Facilitate Virtual Meetings

By |2020-03-18T12:52:58+00:00March 17th, 2020|Archive, main story, Research, Strategic Communications, Trends, Uncategorized|

How To Facilitate Virtual Meetings For the last 15 years, I have facilitated and moderated meetings – virtual meetings, in-person meetings, strategic planning, focus groups, listening sessions and many more.  I loathe meetings.  So, it’s a tad ironic that so much of our work starts with meetings.  But, I see value [...]

What You Should Know About SEO

By |2020-01-30T12:10:51+00:00January 7th, 2020|Digital Strategy, main story, Research, Trends, Uncategorized|

What You Should Know About SEO The New Year is a great time to put more thought into Search Engine Optimization (SEO) for your webiste. In this video we break down five things you need to know, including: What SEO is and why is it important What  you should do on [...]

You Aren’t Communicating To The General Public. Try a Persona!

By |2019-08-26T15:30:21+00:00March 20th, 2019|Content Development & Marketing, Research, Strategic Communications|

You Aren’t Communicating To The General Public.  Try a Persona! I say this a lot.  More than I think I should, but still.  It’s something I believe in and can sell.  Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]

Focus Groups or In-Depth Interviews?

By |2019-08-26T15:29:27+00:00March 20th, 2019|Research, Trends|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign.  Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]