Research

You Aren’t Communicating To The General Public. Try a Persona!
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You Aren’t Communicating To The General Public. Try a Persona!

You Aren’t Communicating To The General Public. Try a Persona!

By Denise Kennedy|2019-05-01T14:50:01+00:00March 20th, 2019|Content Development & Marketing, Research, Strategic Communications|

You Aren’t Communicating To The General Public. Try a Persona! I say this a lot. More than I think I should, but still. It’s something I believe in and can sell. Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]

Focus Groups or In-Depth Interviews?
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Focus Groups or In-Depth Interviews?

Focus Groups or In-Depth Interviews?

By Elizabeth Downs|2019-05-01T14:50:52+00:00March 20th, 2019|Research, Trends|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign. Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]