Elections and TikTok and Misinformation, Oh My! These days, it feels like the election cycle never really ends. And similarly, the cycle of misinformation online is unending. Whether it’s low-stakes rumors about celebrities or very real conspiracies, most online platforms are full of misinformation. And with its explosion in popularity, TikTok [...]
Six Tips to Keep WFH Life from Turning into WTF Are you working from home today? You are?! Driven by the COVID-19 pandemic, many businesses, when possible, have transitioned to teams working from home for the foreseeable future. The new “normal” has its own challenges, and right now there are a [...]
How To Facilitate Virtual Meetings For the last 15 years, I have facilitated and moderated meetings – virtual meetings, in-person meetings, strategic planning, focus groups, listening sessions and many more. I loathe meetings. So, it’s a tad ironic that so much of our work starts with meetings. But, I see value [...]
You need an editor. In our line of work, we do a whole lot of writing. A lot. It could be a two-paragraph memo to a client, a long and detailed proposal, a 50-page communications plan, or an annual report. In a busy week, it can be all of those things. [...]
What You Should Know About SEO The New Year is a great time to put more thought into Search Engine Optimization (SEO) for your webiste. In this video we break down five things you need to know, including: What SEO is and why is it important What you should do on [...]
You Aren’t Communicating To The General Public. Try a Persona! I say this a lot. More than I think I should, but still. It’s something I believe in and can sell. Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]
Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign. Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]
