101s of Podcasting Whether you’re looking to boost the voices of thought leaders in your organization, share a narrative you’ve newly discovered, or simply looking to create a short audio bulletin -- podcasts are an excellent medium. Here are some basics to help you get started. [...]
Are Press Releases Useless Now? It Depends. Several weekends ago, I was watching the Netflix movie “War Machine” while baking a delicious red velvet cake. One scene in the film features Topher Grace’s character, a lobbyist turned U.S. Army civilian relations consultant, scoffing at the idea of sending out a press release, [...]
External Monitoring Lol, at the title: “external monitoring." It feels like a business school way of saying stalking. Okay, okay, enough of that (although I may have my next blog idea). First, I want to start by explaining the framing. External monitoring is what often happens when a team sits down [...]
Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]
The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]
What do Girl Scouts, Starbucks, and GoPro have in Common? Partnerships, mashups and collaborations are essential to building successful brands and businesses, but it can be hard to find the right fit that allows both parties to attract attention and thrive. Since the driver is business growth, companies often look to [...]
The Basics of Crisis Communications We all have seen examples of companies that did not respond well during times of crisis, whether it is Boeing’s non-response to the 737 MAX safety issue or Samsung’s silence while their new Galaxy phones were catching fire. When companies’ crisis communications are done poorly, as [...]
