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What do Girl Scouts, Starbucks, and GoPro have in Common?

By |2020-03-04T21:26:31+00:00March 4th, 2020|main story, Media & Stakeholder Outreach, Uncategorized|

What do Girl Scouts, Starbucks, and GoPro have in Common?  Partnerships, mashups and collaborations are essential to building successful brands and businesses, but it can be hard to find the right fit that allows both parties to attract attention and thrive. Since the driver is business growth, companies often look to [...]

The Basics of Crisis Communications

By |2019-08-26T15:33:31+00:00June 21st, 2019|main story, Media & Stakeholder Outreach, Strategic Communications|

The Basics of Crisis Communications We all have seen examples of companies that did not respond well during times of crisis, whether it is Boeing’s non-response to the 737 MAX safety issue or Samsung’s silence while their new Galaxy phones were catching fire. When companies’ crisis communications are done poorly, as [...]

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