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Rate Review Subscribe! Make Your CTAs Work

By |2019-07-15T23:42:06+00:00July 11th, 2019|Digital Strategy, main story, Strategic Communications|

Rate Review Subscribe! It’s easy to get so wrapped up in creating content that you forget to think about what comes after the content is posted. Whether you’re writing to inform, entertain or attract, ultimately you want your audience to engage, commit, connect or buy. Focus on your social media call [...]

The Basics of Crisis Communications

By |2019-07-03T20:50:23+00:00June 21st, 2019|main story, Media & Stakeholder Outreach, Strategic Communications|

The Basics of Crisis Communications We all have seen examples of companies that did not respond well during times of crisis, whether it is Boeing’s non-response to the 737 MAX safety issue or Samsung’s silence while their new Galaxy phones were catching fire. When companies’ crisis communications are done poorly, as [...]

Can your audience read that? 5 Quick Readability Strategies

By |2019-05-30T15:37:25+00:00May 29th, 2019|Content Development & Marketing, main story, Strategic Communications|

Can Your Audience Read That? Five strategies to write for the reader, not for you. The best business writing needs to stay as simple and straightforward as possible. This maximizes clarity and reduces the possibility of the audience misunderstanding your writing or even worse, ignoring your writing. Simple writing is a [...]