The hottest trend on social media right now is NOT being on social media. Gen Z is entering their “Unplugged Era.” This approach addresses the addictive nature of the internet and how unplugging from social sites can be extremely beneficial. Despite the constant FOMO (Fear Of Missing Out), Gen Z has [...]
You Didn’t Hear This From Us… Why traditional PR strategies don’t work the way they used to in the era of Blind Items Long before getting into comms and PR, I had a love for celebrity gossip. Tabloid magazines first, best dressed lists online, Buzzfeed listicles at their peak, I ate [...]
Threads VS Twitter: The Rumble In The Social Media Jungle Spill. Mastodon. Bluesky. Ever since the change in leadership at Twitter (currently rebranded as X), new social media platforms have tried to establish themselves as major competition, like the Phillies vs. the Mets. But the latest platform under every social media [...]
Life in Plastic, It's Fantastic AKA Why you should love the marketing around this summer’s unexpected blockbuster lineup Whether you love her, hate her, or fall anywhere in between, when it comes to Barbie there’s no escaping her this summer. It’s been a rough few years for summer blockbusters, with [...]
My Favorite Social Media Tools That Just Make Life Easier Mastering social media is not easy, so I collected some of my favorite social media tools that helped me master the impossible. Scheduling Once social media platforms started allowing users to schedule their content in advance, I hit a gold mine. [...]
BeReal with Me In the world of social media, new buzzy platforms pop up almost daily. And most fade away after a short stint of fame (or sometimes infamy). Vine, YikYak, even the father of modern social media (RIP MySpace) - social platforms come and go and most either fade away or get [...]
Elections and TikTok and Misinformation, Oh My! These days, it feels like the election cycle never really ends. And similarly, the cycle of misinformation online is unending. Whether it’s low-stakes rumors about celebrities or very real conspiracies, most online platforms are full of misinformation. And with its explosion in popularity, TikTok [...]
Change is Coming to Google Analytics - Part 2 Welcome to part two of our series on Google Analytics’ big changes coming in 2023. If you haven’t read part one yet, go back and check it out first. Now that we’re all on the same page about what Google Analytics is [...]
Tips for Making Content for Gen Z A guide written by a Millennial but approved by Gen Z staff. Be Visual Be Interactive Be Succinct Be Urgent Be Yourself DON’T Be Facebook Be Visual Gen Z only uses two to three of these platforms daily - YouTube, Instagram, and TikTok. So [...]
Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]
