Does your brand have multiple personalities? (and what to do about it) A brand personality assigns human emotions and personality traits to an overall brand. It is about how people read and identify with a brand overall. When audiences interact with a brand, they should get an immediate sense of the [...]
Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]
Keeping Up With Your Resolutions Three months into the New Year, it’s time to reflect on how resolutions are going. Resolutions typically involve taking steps to improve aspects of your life. A common area that we all want to improve is our career. Did you make goals to grow [...]
The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]
Transitioning a Contract Work and contracts end for a variety of reasons. Sometimes you know, sometimes you don’t. But when you do, take the time to make sure any outstanding work and projects are handed off deliberately. I don’t know about you, but I was taught to treat others as I [...]
Why a Content Audit is the Perfect End-of-the-Year Activity As we continue hurtling towards the end of the year, we enter that weird period where a lot of things slow down and companies are looking for ways to set up for success in the new year...without requiring too much heavy effort. [...]
We Need to Talk About Astroturfing Let me skip the predictions, anticipated trends, and wishes for the year and get down to business. Let’s talk about astroturfing. This is something that will need to be unpacked over a few posts, because the reality is, there is a lot to talk about. [...]
Social Media Basics: How to Use Hashtags Let’s talk about hashtags. The hash symbol (#) - or pound sign - allows social media content to be tagged into relevant categories. The hashtag first appeared in 2007 on Twitter, and by 2013 some 75% of social users were using them. But what [...]
Super Bowl Sunday is Game On for Integrated Marketing What time is it? Game time! Once upon a time, large ad teams would work diligently in their bubble, creating the perfect commercial for the biggest marketing and advertising day of the year…the Super Bowl. Yes, sports fans as much as it’s [...]
You need an editor. In our line of work, we do a whole lot of writing. A lot. It could be a two-paragraph memo to a client, a long and detailed proposal, a 50-page communications plan, or an annual report. In a busy week, it can be all of those things. [...]
