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GivingTuesday is Coming. . .

By |2022-10-31T18:27:13+00:00October 31st, 2022|Content Development & Marketing, Strategic Communications|

GivingTuesday is Coming. . . This year, GivingTuesday is November 29. Are you ready? If not, let’s think about how to get you ready. Overview Okay actually, I assume you know what GivingTuesday is, but let’s do a quick overview. Created in 2012, GivingTuesday is about radical generosity and is a global [...]

Change is Coming to Google Analytics – Part 2

By |2022-09-06T19:56:12+00:00September 6th, 2022|Archive, Content Development & Marketing, Digital Strategy, Uncategorized|

Change is Coming to Google Analytics - Part 2 Welcome to part two of our series on Google Analytics’ big changes coming in 2023. If you haven’t read part one yet, go back and check it out first. Now that we’re all on the same page about what Google Analytics is [...]

Tips for Making Content for Gen Z

By |2022-08-29T14:58:05+00:00August 19th, 2022|Archive, Content Development & Marketing, Digital Strategy, Uncategorized|

Tips for Making Content for Gen Z A guide written by a Millennial but approved by Gen Z staff. Be Visual Be Interactive Be Succinct Be Urgent Be Yourself DON’T Be Facebook Be Visual Gen Z only uses two to three of these platforms daily - YouTube, Instagram, and TikTok. So [...]

The Case for Thought Leadership

By |2022-08-19T14:01:52+00:00June 8th, 2022|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

The Case for Thought Leadership I’m not going to lie. It is a lot of work to make a thought-leadership communications strategy successful. But I’m a firm believer that it’s worth the effort, especially as a long-term strategy. Let me make my case . . . Let’s start with a definition [...]

Does your brand have multiple personalities? (and what to do about it)

By |2022-08-19T14:02:20+00:00May 17th, 2022|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Does your brand have multiple personalities? (and what to do about it) A brand personality assigns human emotions and personality traits to an overall brand. It is about how people read and identify with a brand overall. When audiences interact with a brand, they should get an immediate sense of the [...]

Change is Coming to Google Analytics – Part 1

By |2022-09-06T17:32:57+00:00May 11th, 2022|Content Development & Marketing, Digital Strategy, main story, Media & Stakeholder Outreach, Uncategorized|

Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]

Keeping Up With Your Resolutions

By |2022-03-16T16:30:39+00:00March 16th, 2022|Content Development & Marketing, main story, Strategic Communications, Trends, Uncategorized|

Keeping Up With Your Resolutions Three months into the New Year, it’s time to reflect on how resolutions are going. Resolutions typically involve taking steps to improve aspects of your life. A common area that we all want to improve is our career. Did you make goals to grow [...]

The Thing About TikTok

By |2022-03-30T15:31:43+00:00March 14th, 2022|Content Development & Marketing, Digital Strategy, main story, Media & Stakeholder Outreach, Strategic Communications, Uncategorized|

The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]

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