Content Development & Marketing

/Content Development & Marketing

Social Media Basics: How to Use Hashtags

By |2020-04-06T15:11:08+00:00April 6th, 2020|Archive, Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Social Media Basics: How to Use Hashtags Let’s talk about hashtags. The hash symbol (#) - or pound sign - allows social media content to be tagged into relevant categories. The hashtag first appeared in 2007 on Twitter, and by 2013 some 75% of social users were using them. But what [...]

Super Bowl Sunday is Game On for Integrated Marketing

By |2020-02-02T22:46:51+00:00January 30th, 2020|Content Development & Marketing, Digital Strategy, main story, Strategic Communications, Uncategorized|

Super Bowl Sunday is Game On for Integrated Marketing What time is it? Game time! Once upon a time, large ad teams would work diligently in their bubble, creating the perfect commercial for the biggest marketing and advertising day of the year…the Super Bowl. Yes, sports fans as much as it’s [...]

Get on the Map with Google My Business

By |2020-01-02T15:25:10+00:00December 30th, 2019|Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Get on the Map with Google My Business  No matter what kind of business you run, there are certain things that you need to make sure to do. You can’t run a business without customers, and customers need to be able to contact you. Once upon a time, this meant getting [...]

Happy Holiday Event Planning!

By |2019-12-04T21:33:10+00:00December 4th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Happy Holiday Event Planning! Planning  for holiday events takes a lot of time and effort before "the most wonderful time of the year." To help make it easier, Anthology Communications' Kimmon Williams shares her experience. Watch as we give a few tips on planning, measuring success and setting expectations for day [...]

It’s Time for Everyone to Pay Attention to Web Accessibility

By |2019-11-22T15:48:30+00:00November 22nd, 2019|Content Development & Marketing, Digital Strategy, Graphic Design, main story, Trends, Uncategorized|

It’s Time for Everyone to Pay Attention to Web Accessibility Web accessibility is probably the most important online issue you haven’t heard about. The internet has made it easy for everyone to find information, shop, meet people, and so much more. But what if you couldn’t see your screen anymore? What [...]

Marketing and Communications Make a Great Team, Just Like Me and Anthology

By |2019-09-06T20:13:23+00:00August 20th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Marketing and Communications Make a Great Team, Just Like Me and Anthology Hi, my name is Jess and I'm new to the Anthology team... Introducing yourself is always a weird experience. Say too much and you come across smug. Say too little and you seem guarded. So, when one of my [...]

Can your audience read that? 5 Quick Readability Strategies

By |2019-08-26T15:32:45+00:00May 29th, 2019|Content Development & Marketing, main story, Strategic Communications|

Can Your Audience Read That? Five strategies to write for the reader, not for you. The best business writing needs to stay as simple and straightforward as possible. This maximizes clarity and reduces the possibility of the audience misunderstanding your writing or even worse, ignoring your writing. Simple writing is a [...]

You Aren’t Communicating To The General Public. Try a Persona!

By |2019-08-26T15:30:21+00:00March 20th, 2019|Content Development & Marketing, Research, Strategic Communications|

You Aren’t Communicating To The General Public.  Try a Persona! I say this a lot.  More than I think I should, but still.  It’s something I believe in and can sell.  Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]