Threads VS Twitter: The Rumble In The Social Media Jungle Spill. Mastodon. Bluesky. Ever since the change in leadership at Twitter (currently rebranded as X), new social media platforms have tried to establish themselves as major competition, like the Phillies vs. the Mets. But the latest platform under every social media [...]
Life in Plastic, It's Fantastic AKA Why you should love the marketing around this summer’s unexpected blockbuster lineup Whether you love her, hate her, or fall anywhere in between, when it comes to Barbie there’s no escaping her this summer. It’s been a rough few years for summer blockbusters, with [...]
My Favorite Social Media Tools That Just Make Life Easier Mastering social media is not easy, so I collected some of my favorite social media tools that helped me master the impossible. Scheduling Once social media platforms started allowing users to schedule their content in advance, I hit a gold mine. [...]
Marketing Strategies That Did NOT Work For Me In 2022 The New Year is here, and many marketers have started developing a new marketing strategy for 2023. It is so easy to gain inspiration from those around you but before you push your marketing strategy full force, I wanted to share [...]
101s of Podcasting Whether you’re looking to boost the voices of thought leaders in your organization, share a narrative you’ve newly discovered, or simply looking to create a short audio bulletin -- podcasts are an excellent medium. Here are some basics to help you get started. [...]
GivingTuesday is Coming. . . This year, GivingTuesday is November 29. Are you ready? If not, let’s think about how to get you ready. Overview Okay actually, I assume you know what GivingTuesday is, but let’s do a quick overview. Created in 2012, GivingTuesday is about radical generosity and is a global [...]
Presenting in a Pinch Okay, so you’re up. It’s your time to shine – like or not – and you need to prepare for a presentation for a conference. Let’s do a quick checklist of things to do to prepare. Managing the Request Here are some standard questions and circumstances to [...]
Change is Coming to Google Analytics - Part 2 Welcome to part two of our series on Google Analytics’ big changes coming in 2023. If you haven’t read part one yet, go back and check it out first. Now that we’re all on the same page about what Google Analytics is [...]
Tips for Making Content for Gen Z A guide written by a Millennial but approved by Gen Z staff. Be Visual Be Interactive Be Succinct Be Urgent Be Yourself DON’T Be Facebook Be Visual Gen Z only uses two to three of these platforms daily - YouTube, Instagram, and TikTok. So [...]
The Case for Thought Leadership I’m not going to lie. It is a lot of work to make a thought-leadership communications strategy successful. But I’m a firm believer that it’s worth the effort, especially as a long-term strategy. Let me make my case . . . Let’s start with a definition [...]
