Content Development & Marketing

/Content Development & Marketing

Can your audience read that? 5 Quick Readability Strategies

By |2019-05-30T15:37:25+00:00May 29th, 2019|Content Development & Marketing, main story, Strategic Communications|

Can Your Audience Read That? Five strategies to write for the reader, not for you. The best business writing needs to stay as simple and straightforward as possible. This maximizes clarity and reduces the possibility of the audience misunderstanding your writing or even worse, ignoring your writing. Simple writing is a [...]

You Aren’t Communicating To The General Public. Try a Persona!

By |2019-05-01T14:50:01+00:00March 20th, 2019|Content Development & Marketing, Research, Strategic Communications|

You Aren’t Communicating To The General Public.  Try a Persona! I say this a lot.  More than I think I should, but still.  It’s something I believe in and can sell.  Regardless of what you are trying to achieve, if your message and communications strategy is geared toward the general public [...]