My Favorite Social Media Tools That Just Make Life Easier Mastering social media is not easy, so I collected some of my favorite social media tools that helped me master the impossible. Scheduling Once social media platforms started allowing users to schedule their content in advance, I hit a gold mine. [...]
Marketing Strategies That Did NOT Work For Me In 2022 The New Year is here, and many marketers have started developing a new marketing strategy for 2023. It is so easy to gain inspiration from those around you but before you push your marketing strategy full force, I wanted to share [...]
101s of Podcasting Whether you’re looking to boost the voices of thought leaders in your organization, share a narrative you’ve newly discovered, or simply looking to create a short audio bulletin -- podcasts are an excellent medium. Here are some basics to help you get started. [...]
GivingTuesday is Coming. . . This year, GivingTuesday is November 29. Are you ready? If not, let’s think about how to get you ready. Overview Okay actually, I assume you know what GivingTuesday is, but let’s do a quick overview. Created in 2012, GivingTuesday is about radical generosity and is a global [...]
Presenting in a Pinch Okay, so you’re up. It’s your time to shine – like or not – and you need to prepare for a presentation for a conference. Let’s do a quick checklist of things to do to prepare. Managing the Request Here are some standard questions and circumstances to [...]
Change is Coming to Google Analytics - Part 2 Welcome to part two of our series on Google Analytics’ big changes coming in 2023. If you haven’t read part one yet, go back and check it out first. Now that we’re all on the same page about what Google Analytics is [...]
Tips for Making Content for Gen Z A guide written by a Millennial but approved by Gen Z staff. Be Visual Be Interactive Be Succinct Be Urgent Be Yourself DON’T Be Facebook Be Visual Gen Z only uses two to three of these platforms daily - YouTube, Instagram, and TikTok. So [...]
The Case for Thought Leadership I’m not going to lie. It is a lot of work to make a thought-leadership communications strategy successful. But I’m a firm believer that it’s worth the effort, especially as a long-term strategy. Let me make my case . . . Let’s start with a definition [...]
Does your brand have multiple personalities? (and what to do about it) A brand personality assigns human emotions and personality traits to an overall brand. It is about how people read and identify with a brand overall. When audiences interact with a brand, they should get an immediate sense of the [...]
Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]
