Threads VS Twitter: The Rumble In The Social Media Jungle

By |2023-09-06T18:51:42+00:00September 6th, 2023|Content Development & Marketing, Digital Strategy, Strategic Communications|

Threads VS Twitter: The Rumble In The Social Media Jungle Spill. Mastodon. Bluesky. Ever since the change in leadership at Twitter (currently rebranded as X), new social media platforms have tried to establish themselves as major competition, like the Phillies vs. the Mets. But the latest platform under every social media [...]

Life in Plastic, It’s Fantastic

By |2023-08-28T19:32:25+00:00August 28th, 2023|Content Development & Marketing, Digital Strategy, Strategic Communications|

Life in Plastic, It's Fantastic AKA Why you should love the marketing around this summer’s unexpected blockbuster lineup Whether you love her, hate her, or fall anywhere in between, when it comes to Barbie there’s no escaping her this summer. It’s been a rough few years for summer blockbusters, with [...]

My Favorite Social Media Tools That Just Make Life Easier

By |2023-02-22T14:18:21+00:00February 22nd, 2023|Content Development & Marketing, Digital Strategy, Strategic Communications|

My Favorite Social Media Tools That Just Make Life Easier         Mastering social media is not easy, so I collected some of my favorite social media tools that helped me master the impossible. Scheduling Once social media platforms started allowing users to schedule their content in advance, I hit a gold mine. [...]

Marketing Strategies That Did NOT Work For Me In 2022

By |2023-02-01T13:38:06+00:00February 1st, 2023|Content Development & Marketing, Strategic Communications|

Marketing Strategies That Did NOT Work For Me In 2022 The New Year is here, and many marketers have started developing a new marketing strategy for 2023. It is so easy to gain inspiration from those around you but before you push your marketing strategy full force, I wanted to share [...]

GivingTuesday is Coming. . .

By |2022-10-31T18:27:13+00:00October 31st, 2022|Content Development & Marketing, Strategic Communications|

GivingTuesday is Coming. . . This year, GivingTuesday is November 29. Are you ready? If not, let’s think about how to get you ready. Overview Okay actually, I assume you know what GivingTuesday is, but let’s do a quick overview. Created in 2012, GivingTuesday is about radical generosity and is a global [...]

Change is Coming to Google Analytics – Part 2

By |2022-09-06T19:56:12+00:00September 6th, 2022|Archive, Content Development & Marketing, Digital Strategy, Uncategorized|

Change is Coming to Google Analytics - Part 2 Welcome to part two of our series on Google Analytics’ big changes coming in 2023. If you haven’t read part one yet, go back and check it out first. Now that we’re all on the same page about what Google Analytics is [...]

Tips for Making Content for Gen Z

By |2022-08-29T14:58:05+00:00August 19th, 2022|Archive, Content Development & Marketing, Digital Strategy, Uncategorized|

Tips for Making Content for Gen Z A guide written by a Millennial but approved by Gen Z staff. Be Visual Be Interactive Be Succinct Be Urgent Be Yourself DON’T Be Facebook Be Visual Gen Z only uses two to three of these platforms daily - YouTube, Instagram, and TikTok. So [...]

The Case for Thought Leadership

By |2022-08-19T14:01:52+00:00June 8th, 2022|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

The Case for Thought Leadership I’m not going to lie. It is a lot of work to make a thought-leadership communications strategy successful. But I’m a firm believer that it’s worth the effort, especially as a long-term strategy. Let me make my case . . . Let’s start with a definition [...]

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