Why Always On = Always Hiring Advertising, PR, and Communications agencies – we need to talk about the "Always On" mentality. “Always on” might mean slightly different things in different workplaces, but essentially it is having year-round (and really around-the-clock) client coverage – always working, responding, strategizing regardless of the day, time, [...]
Keep Calm and Carry-on Maintaining your cool while traveling for work. As in-person conferences return and the world opens back up, travel is again becoming a necessity. For most of us, traveling for work was always stressful, and even more so now with added considerations, company expectations, to mask or not [...]
Tips for Making Content for Gen Z A guide written by a Millennial but approved by Gen Z staff. Be Visual Be Interactive Be Succinct Be Urgent Be Yourself DON’T Be Facebook Be Visual Gen Z only uses two to three of these platforms daily - YouTube, Instagram, and TikTok. So [...]
Does your brand have multiple personalities? (and what to do about it) A brand personality assigns human emotions and personality traits to an overall brand. It is about how people read and identify with a brand overall. When audiences interact with a brand, they should get an immediate sense of the [...]
Six Tips to Keep WFH Life from Turning into WTF Are you working from home today? You are?! Driven by the COVID-19 pandemic, many businesses, when possible, have transitioned to teams working from home for the foreseeable future. The new “normal” has its own challenges, and right now there are a [...]
What do Girl Scouts, Starbucks, and GoPro have in Common? Partnerships, mashups and collaborations are essential to building successful brands and businesses, but it can be hard to find the right fit that allows both parties to attract attention and thrive. Since the driver is business growth, companies often look to [...]
Super Bowl Sunday is Game On for Integrated Marketing What time is it? Game time! Once upon a time, large ad teams would work diligently in their bubble, creating the perfect commercial for the biggest marketing and advertising day of the year…the Super Bowl. Yes, sports fans as much as it’s [...]
What You Should Know About SEO The New Year is a great time to put more thought into Search Engine Optimization (SEO) for your webiste. In this video we break down five things you need to know, including: What SEO is and why is it important What you should do on [...]
Happy Holiday Event Planning! Planning for holiday events takes a lot of time and effort before "the most wonderful time of the year." To help make it easier, Anthology Communications' Kimmon Williams shares her experience. Watch as we give a few tips on planning, measuring success and setting expectations for day [...]
Can I be Honest with You? The Truth about Authentic Marketing Authentic PR and marketing is trendy right now, but it’s more complicated than it sounds. PR and marketing require careful planning and by that nature, lack the spontaneity of an actual moment. However, creating authentic PR and marketing is more [...]
