You need an editor. In our line of work, we do a whole lot of writing. A lot. It could be a two-paragraph memo to a client, a long and detailed proposal, a 50-page communications plan, or an annual report. In a busy week, it can be all of those things. [...]
Working with Creatives (If You're Not One) Thanks to Jen Moran, one of Anthology’s very talented creatives, for help on this! One of the hardest things for people in communications, marketing, PR and the adjacent fields is to learn how to successfully work with their design team, the “creatives.” And if [...]
The Basics of Crisis Communications We all have seen examples of companies that did not respond well during times of crisis, whether it is Boeing’s non-response to the 737 MAX safety issue or Samsung’s silence while their new Galaxy phones were catching fire. When companies’ crisis communications are done poorly, as [...]
