101s of Podcasting Whether you’re looking to boost the voices of thought leaders in your organization, share a narrative you’ve newly discovered, or simply looking to create a short audio bulletin -- podcasts are an excellent medium. Here are some basics to help you get started. [...]
GivingTuesday is Coming. . . This year, GivingTuesday is November 29. Are you ready? If not, let’s think about how to get you ready. Overview Okay actually, I assume you know what GivingTuesday is, but let’s do a quick overview. Created in 2012, GivingTuesday is about radical generosity and is a global [...]
External Monitoring Lol, at the title: “external monitoring." It feels like a business school way of saying stalking. Okay, okay, enough of that (although I may have my next blog idea). First, I want to start by explaining the framing. External monitoring is what often happens when a team sits down [...]
Presenting in a Pinch Okay, so you’re up. It’s your time to shine – like or not – and you need to prepare for a presentation for a conference. Let’s do a quick checklist of things to do to prepare. Managing the Request Here are some standard questions and circumstances to [...]
The Case for Thought Leadership I’m not going to lie. It is a lot of work to make a thought-leadership communications strategy successful. But I’m a firm believer that it’s worth the effort, especially as a long-term strategy. Let me make my case . . . Let’s start with a definition [...]
The Case for Astrology in Communications Okay, stop rolling your eyes. I can feel it coming just based on the title of this. I’m going to try and keep this simple and practical. I’m not suggesting we start claiming we can tell the future or how to change your personality based [...]
Transitioning a Contract Work and contracts end for a variety of reasons. Sometimes you know, sometimes you don’t. But when you do, take the time to make sure any outstanding work and projects are handed off deliberately. I don’t know about you, but I was taught to treat others as I [...]
We Need to Talk About Astroturfing Let me skip the predictions, anticipated trends, and wishes for the year and get down to business. Let’s talk about astroturfing. This is something that will need to be unpacked over a few posts, because the reality is, there is a lot to talk about. [...]
De-mystifying PR Jargon In Public Relations, as with any other profession, people talk in shorthand and expect you to learn the terms quickly. Here’s a quick guide to understanding the jargon that a communications team may sling your way. Heard When Building a Communications Plan Goal – A big idea you [...]
Rate Review Subscribe! It’s easy to get so wrapped up in creating content that you forget to think about what comes after the content is posted. Whether you’re writing to inform, entertain or attract, ultimately you want your audience to engage, commit, connect or buy. Focus on your social media call [...]
