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About Jess Clair

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So far Jess Clair has created 9 blog entries.

Anatomy of a Great Project Manager

By |2020-07-17T19:54:18+00:00May 12th, 2020|Finance, main story, Strategic Communications, Uncategorized|

Anatomy of a Great Project Manager Generally speaking, project managers (PMs) are responsible for making sure a project is delivered on time, on budget and at (or exceeding) expectation. How a PM does this may look slightly different depending upon the industry, field,  and specific project. In our field - communications, [...]

Social Media Basics: How to Use Hashtags

By |2020-04-06T15:11:08+00:00April 6th, 2020|Archive, Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Social Media Basics: How to Use Hashtags Let’s talk about hashtags. The hash symbol (#) - or pound sign - allows social media content to be tagged into relevant categories. The hashtag first appeared in 2007 on Twitter, and by 2013 some 75% of social users were using them. But what [...]

Why Does Good Web Design Matter?

By |2020-02-17T17:20:22+00:00February 17th, 2020|Digital Strategy, Graphic Design, main story, Uncategorized|

Why Does Good Web Design Matter? Your website is like a mood ring - the colors you display say a lot about you. From the way we perceive color to the importance of tone and contrast for accessibility, the color and design choices on your website are a crucial part of [...]

Get on the Map with Google My Business

By |2020-01-02T15:25:10+00:00December 30th, 2019|Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Get on the Map with Google My Business  No matter what kind of business you run, there are certain things that you need to make sure to do. You can’t run a business without customers, and customers need to be able to contact you. Once upon a time, this meant getting [...]

It’s Time for Everyone to Pay Attention to Web Accessibility

By |2019-11-22T15:48:30+00:00November 22nd, 2019|Content Development & Marketing, Digital Strategy, Graphic Design, main story, Trends, Uncategorized|

It’s Time for Everyone to Pay Attention to Web Accessibility Web accessibility is probably the most important online issue you haven’t heard about. The internet has made it easy for everyone to find information, shop, meet people, and so much more. But what if you couldn’t see your screen anymore? What [...]

Social Media Policy: What It Is and Why Your Company Needs One

By |2019-11-01T18:22:29+00:00November 1st, 2019|Digital Strategy, main story, Strategic Communications, Uncategorized|

Social Media Policy: What It Is and Why Your Company Needs One When you hear the word “policy” your eyes probably glaze over. You assume this is a worry for large organizations, not smaller outfits. But the reality is, every company with employees and an online presence needs to have a [...]

What You Should Know about Landing Pages

By |2019-10-09T13:53:45+00:00October 8th, 2019|Digital Strategy, main story, Uncategorized|

What You Should Know about Landing Pages Marketers and designers alike often refer to “landing pages” when discussing websites and online advertising efforts. It’s one of those things that we’ve all heard about but remains a somewhat fuzzy concept. So today we’re talking about the essentials of landing pages and why [...]

Marketing and Communications Make a Great Team, Just Like Me and Anthology

By |2019-09-06T20:13:23+00:00August 20th, 2019|Content Development & Marketing, main story, Strategic Communications, Uncategorized|

Marketing and Communications Make a Great Team, Just Like Me and Anthology Hi, my name is Jess and I'm new to the Anthology team... Introducing yourself is always a weird experience. Say too much and you come across smug. Say too little and you seem guarded. So, when one of my [...]

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