BeReal with Me In the world of social media, new buzzy platforms pop up almost daily. And most fade away after a short stint of fame (or sometimes infamy). Vine, YikYak, even the father of modern social media (RIP MySpace) - social platforms come and go and most either fade away or get [...]
Elections and TikTok and Misinformation, Oh My! These days, it feels like the election cycle never really ends. And similarly, the cycle of misinformation online is unending. Whether it’s low-stakes rumors about celebrities or very real conspiracies, most online platforms are full of misinformation. And with its explosion in popularity, TikTok [...]
Change is Coming to Google Analytics - Part 2 Welcome to part two of our series on Google Analytics’ big changes coming in 2023. If you haven’t read part one yet, go back and check it out first. Now that we’re all on the same page about what Google Analytics is [...]
Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]
The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]
Why a Content Audit is the Perfect End-of-the-Year Activity As we continue hurtling towards the end of the year, we enter that weird period where a lot of things slow down and companies are looking for ways to set up for success in the new year...without requiring too much heavy effort. [...]
You can’t control the internet. So stop trying and learn to work with it instead! Ah, the internet. That place where we go to shop, pay bills, do work, research, connect with friends, and pretty much anything else you can think of. Here’s the thing about the web: it’s everything and [...]
Anatomy of a Great Project Manager Generally speaking, project managers (PMs) are responsible for making sure a project is delivered on time, on budget and at (or exceeding) expectation. How a PM does this may look slightly different depending upon the industry, field, and specific project. In our field - communications, [...]
Social Media Basics: How to Use Hashtags Let’s talk about hashtags. The hash symbol (#) - or pound sign - allows social media content to be tagged into relevant categories. The hashtag first appeared in 2007 on Twitter, and by 2013 some 75% of social users were using them. But what [...]
Why Does Good Web Design Matter? Your website is like a mood ring - the colors you display say a lot about you. From the way we perceive color to the importance of tone and contrast for accessibility, the color and design choices on your website are a crucial part of [...]
