About Jess Clair

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So far Jess Clair has created 13 blog entries.

Change is Coming to Google Analytics

By |2022-05-11T15:02:27+00:00May 11th, 2022|Content Development & Marketing, Digital Strategy, main story, Media & Stakeholder Outreach, Uncategorized|

Change is Coming to Google Analytics If you, like almost everyone now, have a website, chances are you want to know how the site is performing. That can be as simple as understanding how many times your site is viewed or as complicated as tracking how specific digital ads are driving [...]

The Thing About TikTok

By |2022-03-30T15:31:43+00:00March 14th, 2022|Content Development & Marketing, Digital Strategy, main story, Media & Stakeholder Outreach, Strategic Communications, Uncategorized|

The Thing About TikTok Increasing engagement and improving outreach is a constant quest for organizations. For a lot of businesses, that can mean trying something new online – which means we need to talk about TikTok. When the world went into lockdown in the spring of 2020, the short-form video platform [...]

Why a Content Audit is the Perfect End-of-the-Year Activity

By |2022-02-15T15:00:11+00:00February 15th, 2022|Content Development & Marketing, main story, Uncategorized|

Why a Content Audit is the Perfect End-of-the-Year Activity As we continue hurtling towards the end of the year, we enter that weird period where a lot of things slow down and companies are looking for ways to set up for success in the new year...without requiring too much heavy effort. [...]

You can’t control the internet

By |2021-01-26T22:32:05+00:00January 26th, 2021|Digital Strategy, main story, Uncategorized|

You can’t control the internet. So stop trying and learn to work with it instead! Ah, the internet. That place where we go to shop, pay bills, do work, research, connect with friends, and pretty much anything else you can think of. Here’s the thing about the web: it’s everything and [...]

Anatomy of a Great Project Manager

By |2020-07-17T19:54:18+00:00May 12th, 2020|Finance, main story, Strategic Communications, Uncategorized|

Anatomy of a Great Project Manager Generally speaking, project managers (PMs) are responsible for making sure a project is delivered on time, on budget and at (or exceeding) expectation. How a PM does this may look slightly different depending upon the industry, field,  and specific project. In our field - communications, [...]

Social Media Basics: How to Use Hashtags

By |2020-04-06T15:11:08+00:00April 6th, 2020|Archive, Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Social Media Basics: How to Use Hashtags Let’s talk about hashtags. The hash symbol (#) - or pound sign - allows social media content to be tagged into relevant categories. The hashtag first appeared in 2007 on Twitter, and by 2013 some 75% of social users were using them. But what [...]

Why Does Good Web Design Matter?

By |2020-02-17T17:20:22+00:00February 17th, 2020|Digital Strategy, Graphic Design, main story, Uncategorized|

Why Does Good Web Design Matter? Your website is like a mood ring - the colors you display say a lot about you. From the way we perceive color to the importance of tone and contrast for accessibility, the color and design choices on your website are a crucial part of [...]

Get on the Map with Google My Business

By |2020-01-02T15:25:10+00:00December 30th, 2019|Content Development & Marketing, Digital Strategy, main story, Uncategorized|

Get on the Map with Google My Business  No matter what kind of business you run, there are certain things that you need to make sure to do. You can’t run a business without customers, and customers need to be able to contact you. Once upon a time, this meant getting [...]

It’s Time for Everyone to Pay Attention to Web Accessibility

By |2019-11-22T15:48:30+00:00November 22nd, 2019|Content Development & Marketing, Digital Strategy, Graphic Design, main story, Trends, Uncategorized|

It’s Time for Everyone to Pay Attention to Web Accessibility Web accessibility is probably the most important online issue you haven’t heard about. The internet has made it easy for everyone to find information, shop, meet people, and so much more. But what if you couldn’t see your screen anymore? What [...]

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