Elizabeth Downs, Author at Anthology Communications

About Elizabeth Downs

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So far Elizabeth Downs has created 2 blog entries.

Branding is not a tagline. And a tagline is not branding.
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Branding is not a tagline. And a tagline is not branding.

Branding is not a tagline. And a tagline is not branding.

By Elizabeth Downs|2022-10-17T16:07:30+00:00October 17th, 2022|Strategic Communications|

Branding is not a tagline. And a tagline is not branding. When people hear the term “brand,” they often think it means a logo or tagline. However, a brand is more than a symbol or design. It’s nothing less than everything an organization says and does — the sum of its [...]

Focus Groups or In-Depth Interviews?
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Focus Groups or In-Depth Interviews?

Focus Groups or In-Depth Interviews?

By Elizabeth Downs|2019-08-26T15:29:27+00:00March 20th, 2019|Research, Trends|

Focus Groups or In-Depth Interviews? There comes a point in every business when you know that you need feedback on a product, process, idea, creative or a campaign. Whether it’s from customers, employees, or another group of stakeholders, you want to make sure you receive the kind of qualitative data that [...]