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It’s easy to get so wrapped up in creating content that you forget to think about what comes after the content is posted. Whether you’re writing to inform, entertain or attract, ultimately you want your audience to engage, commit, connect or buy. Focus on your social media call to action. Focus on better CTAs.
Engagment is key. You need to get your audience to do more than view your post. You need them to act.
Getting people to engage, that is why anything you send out or post needs to include a clear call to action. Especially for social media.
Continue Reading to Learn More About Calls to Action!
So, let’s make sure we’re all on the same page. “A call to action (CTA) is an instruction to the audience designed to provoke an immediate response or provide consumers with strong reasons for participating immediately.” Infomercials are the epitome of CTA language. “Call now!” “Don’t, miss out on…” “First 50 callers will receive…”
Now, I know what you’re thinking and stop it. “Don’t people find calls to action annoying? I mean they already know what to do.” But do they?
Nothing in the digital world lives in a vacuum. There’s always the possibility of new people viewing your content. New people that may not know what you do or how to get more involved. Also, your core audience may still be passive. A specific CTA might finally encouraged them to get more involved. You want to lessen that barrier as much as possible.
But Wait! There’s More Information on Calls to Action Below
CTAs on social media generally fall into one of three buckets:
- Convey Exclusivity – it’s a Member’s only event
- Express Urgency – While supplies last
- Measure Interest – Share your experience
While CTAs can vary in complexity, with social media, you want to keep them simple. The attention a user is gives you on social media is far less than if you get to your website.
Use Some of these Basic Best Practices for your CTAs
- Include a link – this will automatically change the text color and draw your user’s attention
- Use a separate line – you’ll want to play with this, so the text doesn’t disappear, but giving the calling to action its own line can make it stand out.
- Simplify choices – If you have multiple things, you want your users to do, choose wisely. Overwhelming them with action may lead to no participation at all.
If your current calls to action aren’t working, see what others are doing. Consider, are your calls to action clear? Does your social post encourage participation?
Learn more by contacting Anthology Communications Right Now at firstname.lastname@example.org